ID3 vTOPE NPRTCOM Seth Stevenson TALB Day to DayTIT2 5 Slate's Ad Report Card: Burger King's Buzz MarketingTCOP 2005TRCK 10TCON COMM L nprComment "Buzz marketing" tries to create grass-roots excitement for a product or service. Slate advertising critic Seth Stevenson says the new commercial campaign by the Burger King fast-food chain, featuring the return of the King icon once a major part of the restaurant's branding, leave him buzzing -- with annoyance.TPE1 NPRTYER 2005 P , kew& 00 @x4o G
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